Services
It all starts with the brand.
Everything else is built on it. Here’s where I can help, drawing on more than three decades of brand, CRM and digital marketing leadership. You do the building. I bring the experience and the hard questions.
01
Brand discovery
Guided working sessions with every owner and decision maker to clearly define and articulate who you are, who your ideal customer is and what you stand for. You do the discovering, so you own the result.
02
Positioning & messaging
A clear statement of why you do what you do, what makes you different, where you fit in the market and why your ideal customer should care, plus the words everyone in the business can use the same way, every time.
03
Through the brand lens
Product placement, distribution and how you go to market, all passed through the brand lens. Your offers reach your ideal customer through channels that fit your brand and your budget. That way, everything speaks.
04
End in Mind Tools
After the brand work, a consistent, repeatable way to set measurable goals, assign ownership, track tasks and keep growth on course. You run your own weekly meetings. I check in at the quarterlies and the annual, at your request or as you see fit.
Want the play-by-play? See how I work.
Pricing & packages
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Not sure where to start?
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Let’s talk